Orchestrating Success Together: Dr. Ruba Borno’s AWS re:Invent 2024 Keynote
Overview:
- In the ever-evolving landscape of cloud technology, partnerships play a pivotal role in driving innovation and success for customers.
- At this year’s AWS Partner Keynote, Dr. Ruba Borno, Vice President of Global Specialists and Partners at AWS, emphasized the importance of collaboration among partners to create solutions that resonate with customer needs.
The Symphony of Partnerships
- Dr. Borno likened the partnership ecosystem to a symphony orchestra, where different instruments (or technologies) come together to create a masterpiece.
- This analogy underscored the idea that the combined efforts of AWS and its partners can lead to greater outcomes than individual contributions.
- Central to this orchestration is security, which is woven into every layer of AWS’s offerings, ensuring customers can build on a secure foundation.
New Specializations in Security
Four new partner specializations focused on security and governance were announced:
AI Security Competency: This specialization highlights partners with expertise in protecting AI applications.
Digital Sovereignty Competency: Tailored for partners helping customers navigate sovereignty requirements.
Amazon Security Lake Service Ready Competency: For partners whose solutions integrate with Amazon Security Lake.
AWS Security Incident Response Service Specialization: Partners with this specialization gain access to tools and data to respond quickly to customer incidents.
Success Stories: Transforming Challenges into Solutions
During the keynote, several partners shared their success stories, illustrating how collaboration leads to transformative solutions:
- **Turnitin: Kirby Brown, Senior Director of Security and Compliance, discussed their partnership with WIZ to enhance cybersecurity practices.
- Ahead: Tim Frank highlighted how their collaboration with WIZ and AWS accelerates cloud security efforts, offering clients comprehensive security postures.
- Caylent: Val Henderson, President of Caylent, shared their journey from a container management platform to a leading service provider, demonstrating the impact of modernization.
The Role of AWS Marketplace
Dr. Borno emphasized the significance of the AWS Marketplace in facilitating partner transactions. Over 99% of AWS’s top customers utilize the Marketplace, which enables partners to reach customers effectively.
The introduction of the “Buy with AWS” feature allows partners to provide a seamless purchasing experience directly from their own websites, enhancing customer accessibility to AWS services.
Focusing on Small and Medium Businesses (SMBs)
- AWS is committed to serving SMBs, a vital segment of the global economy. Since launching the SMB Competency, partners have reported significant growth, showcasing the potential for SMBs to transform industries through cloud adoption.
Embracing Generative AI
- The keynote also highlighted the growing importance of Generative AI in driving business innovation. Organizations like Bayer Crop Science have leveraged AWS technologies to enhance their data capabilities and create sustainable solutions for global challenges.
- The focus on generative AI is set to revolutionize processes across industries, emphasizing the need for partners to adapt and innovate.
Conclusion: The Future is Collaborative
The AWS Partner Keynote underscored the belief that together, partners can achieve greater heights. By fostering collaboration, emphasizing security, and embracing new technologies, AWS and its partners are poised to create impactful solutions that resonate with customers worldwide.
As the landscape continues to evolve, the commitment to partnership remains the cornerstone of success in the cloud.
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